Bank of Abyssinia

 Bank of Abyssinia is currently hiring for the following positions:

1. Junior Digital Marketing Officer

• Location: Addis Ababa

• Employment Type: Full-Time

• Experience Level: Junior

• Application Deadline: April 5, 2025

• Date Posted: March 30, 2025

  Job Summary

  Assist in planning, executing and optimizing online marketing efforts by supporting various marketing activities: including social media management, paid advertising, SEO, email marketing, and analytics.

  Main Responsibilities

  • Assist in developing and implementing digital marketing campaigns across multiple channels (social media, search engines, email, and display).
  • Optimize campaigns based on performance metrics such as reach, CTR, conversion rate, and engagement.
  • Collaborate with content creators and designers to produce engaging digital content.
  • Manage and schedule social media posts across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
  • Engage with audiences, respond to comments, and track social media performance.
  • Assist in running paid social media advertising campaigns.
  • Conduct keyword research and optimize website content for search engines.
  • Assist in on-page and off-page SEO activities, including back linking strategies.
  • Monitor website performance using Google Analytics and Google Search Console.
  • Support the execution of PPC (Pay-Per-Click) campaigns on Google Ads and social media.
  • Monitor ad performance, adjust bids, and optimize ad creative.
  • Generate reports and insights on campaign effectiveness.
  • Assist in planning and executing email marketing campaigns using different platforms like Mailchimp, or Salesforce.
  • Segment email lists and personalizes messages for better engagement.
  • Track email open rates, CTRs, and conversions.
  • Track and report on key performance metrics (KPIs) for all digital marketing channels.
  • Use tools such as Google Analytics, Facebook Insights, and SemRush to generate insights.
  • Provide recommendations for campaign improvements based on data analysis.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Research competitors and market trends to identify new opportunities.
  • Perform other related duties as assigned by the supervisor.

  Job Requirement

  • Education: BSC Degree in Computer Science, Software Engineering, Information System, Electrical and Computer Engineering , Fine arts and Design or other related fields.
  • Experience :– 2 years or more relevant banking experience.

  • Apply Before 04/04/2025, 17:00

    We would like to inform you that you can get detailed information about the requirements and apply for the position by logging in to the bank’s career👇👇

  • http://vacancy.bankofabyssinia.com

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